Laura Macdonald

Director, Marketing & Customer Experience

Laura is a marketing strategist with over 20 years’ experience driving corporate brands and public presence through engagement, shared learning, and innovation. She is a client-obsessed marketing leader and an evangelist for creating value through education and market intelligence. Her ability to lift brands and company voices has produced results for several B2B services lines across a broad client spectrum.

Laura joined Xpera in 2015 focusing on national marketing strategies and client engagement. She has a passion for Xpera’s products, people and company values, in delighting Xpera clients and stakeholders, and in cultivating valued relationships. Her goal is to keep a ‘connected client’ experience growing across the entire risk mitigation community.

Laura has an Honours Bachelor's degree from York University, and a member of the International Association of Business Communicators.